As a small business owner, you know how difficult it can be, and how costly, to have a constant flow of new customers coming through your doors. You need to use every means available to you at the best price possible to generate leads and get your products or services in front of as many eyes as you possibly can. One very effective method is cross-promoting with another business.To do this, you need to find other small businesses who market to the same people as you do. A prime example of this would be for the caterer who can cross promote with an event planner or wedding planner, a DJ and a photographer. All of these businesses service the same customers yet are not in direct competition with each other.By setting up a small network of companies who reach the same market and each one is promoting the other’s services or products, you effectively can reach four times as many customers at absolutely no cost to you. Working as a team, yet as separate entities, you capture a larger market share.It is easy to set this up. You can jointly decide on a marketing strategy. It may be as simple as including their information at the bottom of your invoices or email signatures or you may decide to print out flyers or brochures to be distributed to each others customers. If budget is a factor, you can jointly produce these printed marketing materials and share the cost.Customers want things to be easy. They want to be able to find everything they need in one place. By offering suggestions to your customers of businesses that you recommend, your customers are likely to follow your advice and give the business to your marketing network rather than taking the time to source out the services themselves. The same goes for all of your cross-promotion businesses to their customers.Since you are essentially giving a testimonial for the businesses you recommend, be sure to fully check out their track record first. Make sure they offer great customer service, the same quality of products you have and have a good reputation. You do not want to tarnish your own reputation by suggesting a business with a poor track record as it does reflect back on you.Establish connections at your local Chamber of Commerce or business network group. Most other small business owners are in the same position you are and are very receptive to new marketing ideas. Especially those ideas that cost little or nothing to implement.This is not a new marketing technique. Big businesses have been doing this for years with great success. Very few small businesses have taken advantage of this very profitable means of grabbing new business. You will have a distinct advantage over your competition by cross-promoting.You and your network may even consider a joint website and internet marketing campaign that will extend your reach even further. Just like the brochures, you can split the costs and provide a one stop shop on the web that will pull in even more customers that you may not have been able to reach with traditional marketing methods. Now more than ever, it just makes sense to band together as a team and take the market by storm.